Fenty Beauty Halloween Campaign
Challenge
Fenty Beauty needed a visually distinct Halloween campaign that would stand out with competitor sales during this time period
Approach
- Created several quick look/feel options for the campaign and presented them to creative leads to align on direction.
- Designed a suite of performance marketing assets using this direction, making sure copy and visuals worked together to catch attention and drive clicks.
- Worked alongside Bart Ny, who carried the design direction across the website and email for consistency.
Outcome
The campaign performed strongly and was personally highlighted by the Senior Director of E‑Commerce and Digital as an example of great seasonal storytelling.
Paid Social
Email
Email design by Bart Ny
