Fenty Beauty Holiday Campaign (Performance Marketing)
Challenge
The Holiday campaign needed to perform across paid media channels with assets that felt fresh, engaging, and on-brand. The Brand Creative team provided photography, but there were missing gaps in low-fi, social-first content that is key to performance marketing. I needed to develop new creative that would complement existing brand assets while driving engagement and performance.
Approach
- Art-directed and edited an in-house content shoot, producing low-fi but impactful visuals that paired seamlessly with the polished photography from Brand Creative.
- Identified gaps in the creative toolkit and built assets that balanced premium storytelling with approachable, relatable content optimized for paid media.
- Applied a performance-driven creative lens, making decisions based on platform best practices and campaign performance data to maximize engagement.
Outcome
The final campaign assets translated seamlessly across paid channels, creating a compelling visual narrative that optimized performance while maintaining brand consistency. This approach delivered content that was not only visually relatable but also results-oriented, contributing to strong engagement during a key retail period.
