Fenty Beauty, Fenty Skin, and Fenty Fragrance needed a paid social strategy that could deliver sustained engagement and long-term revenue beyond short-term product launches and promotions. At the time, there was no evergreen paid social campaign in place, and the brand’s performance marketing relied heavily on sale events. The challenge was to create Fenty’s first evergreen paid social campaign, building a content approach that could perform long-term filling gaps left by seasonal launches.

- Collaborated with marketing, social, and in-house creators to concept and execute Fenty’s first-ever evergreen campaign.

- Developed  content rooted in trend analysis and performance metrics, continuously optimizing creative for engagement and conversion.

- Leveraged motion graphics and design to make social-first video content both visually captivating and aligned with mobile-first user behavior.

The campaign not only launched Fenty’s first evergreen paid social strategy but also set a benchmark for long-term performance:

- $832K in revenue generated within 8 months

- CTR of 1.17% and CVR of 2.07% 

- Produced 300+ assets